Alive & Well x Midnight Organic: The Larry June Collab
When the Values Line Up
Not every collab makes sense. Most of them are just logo swaps. Two brands slapping their names on something for clout. This one was different.
Larry June is a Bay Area rapper whose entire brand revolves around health, organic living, and doing things the right way. His lifestyle brand, Midnight Organic, carries that same energy. When the opportunity came up to work together, it wasn’t forced. It was obvious.
We make clean oil from Humboldt County flower. One ingredient: fresh-frozen cannabis. No fillers, no leveling agents, no acetates, no synthetic terpenes. That’s the kind of product Midnight Organic wanted their name on.
The Product: Good Job! Lemon Haze
The collab dropped as a limited-edition live resin cartridge: Good Job! Lemon Haze, crafted from Super Lemon Haze flower.
The numbers:
- 88.6% THC
- 15.7% total terpenes
- Flavor profile: lemon and banana starburst, hints of nut bread and lemon icing
- Recommended for all-day use on a low-voltage battery
If you know our carts, you know we always recommend low voltage. The low temperatures preserve the terpene expression and protect the life of the cartridge. That matters even more with a profile this loud.
Press Coverage
Respect My Region covered the drop, and Beard Bros Pharms went deep on the product and the story behind it. Both publications recognized what made this collab work: shared values, not just shared marketing budgets.
Why It Matters
Collaborations in cannabis are everywhere. Most of them are forgettable. The ones that stick are the ones where both sides actually care about the product, not just the packaging.
Larry June’s audience expects organic, clean, no-compromise quality. That’s exactly what we build every day in Arcata. The collab worked because we didn’t have to change anything about how we make our oil. We just put both names on something we were already proud of.
Find Alive & Well at a dispensary near you.