· 6 min read
CRC: What Is the Big Deal?
Color Remediation Columns changed cannabis extraction overnight — for better and worse. Here's what CRC actually is, when it's ethical, and when it's not.
Behind the Scene
Education, product updates, and stories from Humboldt County.
· 4 min read
Fresh Squeezed Resin: The Orange Juice Analogy
Fresh squeezed OJ versus Sunny Delight — that's the difference between our resin and distillate. Here's why it matters.
· 3 min read
Introducing the Alive & Well All-in-One
Ceramic coil, stemless design, digital display. Our new AIO device is coming March 2026. Here's what to expect.
· 4 min read
What Is Cured Resin? A Guide to Our Extraction Process
Not all vape carts are created equal. Learn why cured resin preserves the true flavor and effects of cannabis flower, and why we never use distillate.
· 5 min read
Strain Spotlight: Tasting Notes From the Lab
Strawberry ice cream, Special K cereal, and minty gas. Nick breaks down what makes each strain hit different.
· 5 min read
The Art of the Cure: Why Patience Makes Better Cannabis
Most growers rush to market. We don't. Here's why the slow dry and cold cure process is the single biggest factor in extraction quality.
· 4 min read
Farm to Cart: How We Source Our Flower
Great carts start with great flower. Here's how our relationships with Humboldt farmers shape every batch we make.
· 5 min read
The Color of Cannabis Oil: What It Really Tells You
Gold, pink, purple, or dark — the color of cannabis oil reveals more about extraction quality and plant genetics than most people realize.
· 3 min read
Craft Resin at $25: How We Hit the Price Point
Premium extraction, Humboldt flower, no distillate, and still $25 average out the door. Here's how.
· 4 min read
Why We Don't Use Distillate
Distillate dominated the vape market for years. Here's why we went a different direction, and why more brands are following.
· 3 min read
Beard Bros Pharms Gave Us a 10/10: Here's What They Said
One of cannabis media's most respected voices reviewed our cured resin carts. The verdict: a perfect score.
· 4 min read
Cured Resin vs Live Resin: What's the Difference?
Cured resin vs live resin: two different approaches to cannabis extraction. Here's how they compare, why curing matters more than most people think, and what it means for flavor.
· 5 min read
Follow Your Nose: Why Terpenes Are Everything
Your nose knows before you do. Here's why terpenes, not THC percentage, should drive your buying decisions.
· 3 min read
Alive & Well x Midnight Organic: The Larry June Collab
We linked up with Larry June's Midnight Organic brand for a limited-edition Good Job! Lemon Haze live resin cart. Here's the story behind it.
· 5 min read
Inside the Terp Church: A Look at Our Extraction Lab
Custom-built extractors, cryogenic freezers, and a $60K chiller. Here's what it takes to make craft resin at scale in Humboldt County.
· 4 min read
From Humboldt With Love: How Alive & Well Got Started
No outside investors, no shortcuts. How a group of cannabis heads built a cured resin brand from scratch in the Emerald Triangle.
· 3 min read
Beard Bros Says Distillate Is Dead. We Agree.
Beard Bros Pharms called the end of the distillate era — and cited Alive & Well as a leading example of what comes next.
· 2 min read
Beard Bros Holiday Gift Guide Pick — Two Years Running
Beard Bros Pharms featured Alive & Well in their 2023 Holiday Gift Guide. That's back-to-back years as a recommended vape.